Migros sets a strong example of solidarity with people in need in Switzerland. During the Christmas period, it focuses attention on the weakest among us with its Christmas campaign. It collects donations for projects to alleviate poverty in Switzerland, which it tops up with one million Swiss francs. The donations are distributed entirely to Caritas Switzerland and four other aid organisations.
In addition, Migros strives to ensure, through its food deliveries, that people affected by poverty can buy goods at very affordable prices in the Caritas Markets throughout Switzerland. Finally, the Migros magazine regularly features the issue of poverty in Switzerland and thus raises the awareness of its many readers about this controversial topic.
ALDI SUISSE has had a presence with its product range in Switzerland since 2005. ALDI SUISSE assumes its social responsibility not only with Fairtrade products, it has also supported the Caritas Markets for many years and, since 2011, has helped children experiencing poverty and their families in Switzerland. During the Christmas period, ALDI SUISSE sells Christmas goods such as gift wrapping paper, cards and tea light holders under the Caritas label, donating all the profit to the Caritas Children’s Relief Fund.
With one Swiss franc for every second pair of glasses, optic 2000 sends a strong signal of solidarity. All the money raised is donated to Caritas Switzerland and is used for projects about poverty in Switzerland. With the Culture Pass, people experiencing poverty get a discount at optic2000. The company has been committed to humanitarian and charitable causes for more than 20 years.
The SV Foundation backs projects that promote healthy nutrition. It supports the Caritas Market and enables people affected by poverty to buy fruit and vegetables at low prices. With the BonLieu project, the SV Foundation enables people with little money to have a meal at a restaurant, and supports gastronomy enterprises that give socially disadvantaged people a job.